Google PPC Client Intake – Kharis Aletheia

Google PPC intake form

What are your primary goals for the PPC campaign?

(e.g., increase sales, generate leads, brand awareness)

Are there specific products or services you want to promote?

Describe your ideal customer (age, gender, interests, location, etc.):

Are there specific geographic locations you want to target (countries, cities, regions)?

What is your monthly budget for the PPC campaign?

Do you have specific start and end dates in mind for the campaign?

Do you have a list of specific keywords you want to target? If so, please provide.

Are there any keywords we should avoid?

Do you have any preferred ad copy or messaging? Please share examples or ideas.

Who are your main competitors (please provide URLs if possible)?

Are there specific competitor strategies or ads you’ve seen that you either want to emulate or avoid?

Do you currently use Google Analytics or another analytics tool on your website?

What key performance indicators (KPIs) are most important to you?

(e.g., Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA))

Are there any other details or preferences we should consider when managing your PPC campaign?

Do you have any creative assets (images, videos) or landing pages ready to use, or will these need to be developed?